GEO · 2025
AI Visibility Strategy — Professional Services
Client
Anonymised — Professional Services Sydney
Timeline
4 months ongoing
Services
GEO Audit · Content Architecture · Citation Building
8/10
Target queries cite the firm in AI search
3
AI platforms covered (ChatGPT, Perplexity, Google AIO)
1st
Sydney firm in their category to be cited
01 — The Problem
Problem
Their ideal clients had quietly moved their early research to ChatGPT and Perplexity. The firm's competitors got cited in those answers. They didn't. None of their SEO investment was tracking that shift.
02 — The Build
What we built
We mapped the questions their prospects ask LLMs, then rebuilt key pages around answerable, cite-worthy content blocks. Added structured data, expert bios, and external citations the models recognise. Set up a tracking loop that monitors how the firm appears across AI tools weekly.
03 — The Result
The result
On most of their target questions, the firm now shows up in AI answers — sometimes by name, sometimes as a recommended source. The pipeline is small but consistently warm. Their competitors are still on the SEO-only side of the line.
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