Generative Engine Optimisation
Become the answer AI gives.
When someone asks ChatGPT or Perplexity for the best business like yours, GEO makes sure your name is the one it gives — with the citations to back it up.
Generative Engine Optimisation (GEO) is the practice of getting your business named and cited in the answers AI tools generate — ChatGPT, Perplexity, Google AI Overviews and Gemini. Where SEO ranks a page in a list of links, GEO makes your business the source the AI quotes when it writes its answer.
It is the fastest-moving channel in search, and most Sydney businesses haven't touched it. That gap is the opportunity: get cited now, while your competitors are still optimising for blue links, and you become the default recommendation at the exact moment a customer is deciding.
What is Generative Engine Optimisation?
GEO is everything that makes an AI engine confident enough to mention your business by name. AI answers are assembled from sources the model trusts: clearly structured pages on your own site, consistent listings across the web, and third-party mentions that corroborate who you are and what you do.
When those signals are strong and consistent, you get surfaced in AI answers. When they are missing or contradictory, the AI skips you — even if you rank perfectly well on Google. GEO closes that gap deliberately.
Why GEO matters for your business now
Search behaviour is shifting from "ten blue links" to a single AI-written answer. A growing share of people now ask an assistant "who is the best [your service] in [your suburb]?" and act on the names it returns — often without clicking through to Google at all.
If the AI does not know you exist, you are invisible at the decision point. GEO is how you stay visible as that shift accelerates — and being early is a real, compounding advantage.
How we make your business citable
Our GEO work runs on five levers, in order of impact. We audit where you stand on each, fix the gaps, and measure the change in real AI answers — not vanity metrics.
- Answer-shaped content — pages and FAQs that answer the exact questions buyers ask, in the format AI engines lift.
- Structured data — schema that tells engines precisely who you are, what you offer, and where you operate.
- Entity clarity — one consistent name, phone and address everywhere, so models can verify you as a real, single business.
- Third-party corroboration — directory listings, partner mentions and roundup inclusions that act as the AI-era backlinks.
- Google Business Profile + reviews — the local + reputation signals that feed AI Overviews and local AI answers.
Why PAKS Studios for GEO
GEO is our lead discipline, not a bolt-on. We measure success the only way that matters — by running your target questions through ChatGPT, Perplexity and Gemini and tracking whether you actually get cited, before and after.
It is white-hat by default: no spam, no gaming. We build genuine authority that holds up as the engines get smarter, so the visibility you earn compounds instead of evaporating at the next model update.
What you get
- An AI Visibility Audit across ChatGPT, Perplexity, Gemini and Google AI Overviews on your real buyer questions
- Answer-shaped content and FAQ pages engineered to be quoted by AI engines
- Schema / structured data so engines understand your business and services
- Entity and NAP consistency across your site, Google Business Profile and key directories
- Directory citations and "best agency / best [service]" roundup outreach
- A monthly visibility report showing where you now get cited — and what is next
How we work
Audit
We run your priority questions through the major AI engines and map exactly where you appear, where competitors are cited instead, and why.
Build
We fix the highest-impact gaps — answer-shaped content, schema, entity consistency — so the engines can trust and quote you.
Grow
We build third-party corroboration and review signals, then re-measure your citations every month and compound the wins.
Related case study
AI Visibility Strategy — Professional Services
A Sydney professional services firm became the answer ChatGPT and Perplexity give when their ideal client asks.
Read the case studyFrequently asked
See where you show up in AI search.
Get a free AI Visibility Audit — we will show you exactly where you are cited (and where you are not) across ChatGPT, Perplexity and Google AI Overviews, plus the biggest gaps to fix.