Organic Traffic Recovery — Trade Services

01 — The Problem

Problem

After a Google core update, their organic traffic dropped sharply. Their previous agency couldn't explain it. Competitors with worse sites were ranking above them on commercial intent terms.

02 — The Build

What we built

We audited the site — found thin pages, weak internal linking, and duplicate location templates Google was treating as spam. Rebuilt the architecture around real service-area pages, tightened content to what customers actually search, and fixed schema across the board.

03 — The Result

The result

Rankings returned over 3 months and kept climbing. Most importantly, the recovery held through subsequent updates — the foundation is now defensible, not bolted-on.